P01's JANINE ONG,
Basically for MGE tutorial/labs.


• Saturday, 27 April 2013 •
TUTORIAL 1 // posted at 05:32

LOGO/ BRAND ID

 (url: http://www.youtube.com/watch?v=9Qx6fbt1ycA)

1. Who is the client/company?
- DesignCrowd

2. Objective and purpose of the video?
- The video is to tell people from other country on how DesignCrowd work as well as to attract people to visit and use their web as they are an online marketplace for design.

3. What is the Art style for the video?
- They use drawings as part of their videos and this allows the people to know that DesignCrowd is an online design marketplace that holds many creative people. 


CONCEPT VIDEO

(url: http://www.youtube.com/watch?v=u5OV_BJreTA)

1. Who is the client/company?
- iWatch

2. Objective and purpose of the video?
- The video is to give sneak preview on how the iWatch works and how it is able to benefit people by its convenience.

3. What is the Art style for the video?
- They use prototypes in order to show people more clearly on how the product works, they even have special effects on the projection when a button is pressed.


INFO GRAPHICS

(url:http://www.youtube.com/watch?v=xtD_O0fBECI)

1. Who is the client/company?
- Chilligum

2. Objective and purpose of the video?
- To allow users of the internet as well as the business owners to find out why more and more businesses are including video marketing in their strategy.

3. What is the Art style for the video?
- It included images to represent the statistics instead of numbers only. Besides, it uses comfortable colours in order to allow internet users to continue watching the video.  


INSTRUCTIONAL VIDEOS

(url: http://www.youtube.com/watch?v=lwcjtY8lUdE)

1. Who is the client/company?
Ecomade

2. Objective and purpose of the video?
- To teach people how to make an environmentally friendly iphone speaker amplifier from a flat piece of paper-like material from their company. 

3. What is the Art style for the video?
- They use simple plain background (white) for the video so as to not to confuse the users.



KINETIC TYPOGRAPHY

(url:http://www.youtube.com/watch?v=6ERQ7ZtseWo)

1. Who is the client/company?
- Ycombinator

2. Objective and purpose of the video?
- The video shows Ycombinator’s successful efforts in transforming start-up companies into multi-million dollar businesses through kinetic typography. However, although it is a type of kinetic typography, I also think that this video is similar to info graphic videos as they give statistic on their profits.

3. What is the Art style for the video?
- The statistics that were given were in images instead of the dull and boring diagrams and numbers. Besides, they use comfortable colours on their videos in order to allow the users to continue viewing their videos.

ADVERTISEMENTS

(url: http://www.youtube.com/watch?v=pfxB5ut-KTs)

1. Who is the client/company?
- Evian

2. Objective and purpose of the video?
- To attract people to purchase their products after viewing the videos.

3. What is the Art style for the video?

- They use babies as their “ambassador” to represent their slogan “Live young”. As babies are the youngest in the human live.  

MOVIES

(url:http://www.youtube.com/watch?v=QxrQ6BaijAY)

1. Who is the client/company?
- Disney, Pixar
  
2. Objective and purpose of the video?
- To attract viewers to watch the movie they filmed by having sneak preview of the movie.

3. What is the Art style for the video?
- The graphics in this video is cute, fun, the colours make people feel more happy which is the purpose of the movie. 

PROMOTIONAL VIDEOS

(url: http://www.youtube.com/user/SAMSUNGmobile?v=2LHv1FPd1Ec)

1. Who is the client/company?
- SAMSUNG

2. Objective and purpose of the video?
- To promote and as well as to introduce how the product can benefit people by its convenience and functions.

3. What is the Art style for the video?
- Graphics are in moderate pace as to allow the users to understand the functions on the product. Uses simple colours (black and white) for the front part and change of theme during the middle part so as to introduce their group music player function. 



LOWER THIRD

(url: http://www.youtube.com/watch?v=5jqPVvdYYhg)

1. Who is the client/company?
- Channel news Asia

2. Objective and purpose of the video?
- The lower thirds are there for people to understand more of the information that are mentioned.

3. What is the Art style for the video?
- Fonts are in bring colour (white) in a blue background in order for the information to stand out as well as to attract the people to view the information.


p.s: all images above are not by me, i took screenshot from Youtube. 



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